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Seagate beefs up Africa business unit

Vendor eyes business expansion on the African continent

Seagate beefs up Africa business unit
Seagate says it wants to enhance business prospects in cloud, big data and consumer storage in Africa.

Storage solutions vendor Seagate has detailed new plans to expand into the African technology sector following a number of senior-level appointments to its emerging Africa business unit.

According to Seagate, it's looking in particular towards countries like Algeria, Nigeria, and Kenya as promising hubs from which to extend the brand's market presence across the continent.

Christian Assaf, senior sales manager, Middle East, Turkey and Africa (META) at Seagate, said that the new personnel investments would help Seagate optimise its channel programme across Africa while improving business opportunities relating to the growth of cloud, big data and consumer storage demands.

Assaf said the personnel investments being made are part of Seagate's wider plan and commitment to expanding its footprint in the META region.

He said Seagate has been active in the African market for a couple of years but had largely run its operations through satellite offices based in Europe.

As a result, the company has appointed Ali Wahid as the channel relations manager for Seagate Nigeria, while Omar Binrais is the channel relations manager for the company's Algeria operation. The vendor also named Edwin Omondi as the channel relations manager for Seagate Kenya.

"In emerging markets across Africa, the demand for enterprise storage systems continues to grow rapidly and is fuelled by long-term demands for scalable storage solutions, the increasing popularity of cloud-based applications and products tailored to Africa's rising SME community," said Assaf. "With these opportunities, Seagate has further reinforced its local management team to better support our partners and enable vertical industries to scale their operations through more efficient storage solutions."

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