Sony sells 1m PS4 consoles in 24 hours
Next-gen PlayStation fires opening salvo in battle for living room
Sony yesterday announced it had sold 1m units of its next-generation PlayStation 4 gaming console in the first 24 hours, after it went on sale on Friday in the US and Canada, Reuters reported.
Sony Computer Entertainment (SCE) boss Andrew House said sales in North American markets "remain very strong". Sony Corp needs SCE to deliver on the PS4 and breathe life into the company's flagging consumer electronics business. Microsoft will release the Xbox One this Friday and both consoles offer an expanded value proposition through media streaming and other online content in a true battle for consumers' living rooms.
Following Friday's Xbox launch, Sony will return fire by releasing the PS4 in Latin America and Europe.
"We expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29," House said.
Sony is hoping to sell 5m PS4 consoles by the end of Q1, which is also the end of the company's fiscal year.
The PS4 is selling for $399 in the US, with the rival Xbox is priced at $499. Initial pricing from online retailers in the UAE, lists a price for the PS4 of $789 for the standard edition.