Byblos Bank adopts green bank cards
Byblos Bank becomes first in region to use Gemalto's bio-sourced chip cards
Lebanon's Byblos Bank has launched the region's first bio-sourced EMV chip cards from Gemalto.
The card body is made from a renewable material derived from corn, sugarcane and potato starch, which is easily recyclable and compostable.
The bank has already started offering the bio-sourced cards as a standard to all new cardholders, and will use it for debit, credit and pre-paid cards, for 80% of its entire banking card portfolio within the next three years.
Gemalto's local partner Unilux Cards is working with the bank on the rollout.
"In deploying these bio-sourced products, not only do we show our deep-rooted commitment for a sustainable and green environment, but we underline Byblos Bank's strategic vision in evaluating and managing the environmental impact of every policy, product or initiative that it takes," said Gilbert Zouein, assistant general manager and head of Group Products, Segments and Marketing at Byblos Bank Group. "The Clarista bio-sourced payment cards fulfil perfectly our green ambitions and Gemalto was quite simply the only supplier in the market able to offer a product that met our exacting standards for both environmental protection and customer service."
"Consumers' needs continue to evolve. They now want environmentally friendly products in every part of their life including banking. This ground-breaking project, a first in the Middle East, clearly positions Byblos Bank as a pioneer," said Emmanuel Payraud, vice president of Secure Transactions for the Middle East at Gemalto. "Drawing on a range of green banking solutions that we can offer, banks can put their environmental values in practice, reduce business overheads and enhance customer communications."