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APU improves operations with Oracle retail solutions

Saudi supermarket chain to roll out integrated Oracle solutions

APU improves operations with Oracle retail solutions
APU will deploy Oracle solutions to better manage procedures at its stores in Saudi Arabia and the UAE.

Retailer Azizia Panda United Co (APU), the largest supermarket chain in Saudi Arabia, has selected Oracle solutions to optimise operations in its stores in the Kingdom and the UAE.

The chain will deploy an integrated suite of Oracle applications to improve retail and support aggressive expansion plans across its 102 supermarkets and 47 hypermarkets.

APU will use a number of Oracle retail applications, including solutions to manage retail merchandising and inventory, retail and customer analytics, and supply chain planning and retail store management.

The company will also use a number of other Oracle solutions including the Oracle E-Business Suite, Intelligence, as well as the Oracle Database and several components of Oracle Fusion Middleware to create an end-to-end enterprise platform.

APU said it chose Oracle based on its experience with retail, and the flexibility, agility and functionality of its solutions.

"To achieve our corporate goals and expansion initiatives, we need the right systems, processes and people in place," said Fawaz Kilfaden, APU IT director. "Oracle will support our current and future business strategy, enabling us to diversify and build our brand, improve our speed to market, and qualify and manage risks and opportunities moving forward."

"Only when their operations are integrated and aligned can retailers truly analyze business data and gain insight that drives profitable decision-making and increases market share," said Mike Webster, senior vice president and general manager, Oracle Retail. "Oracle Retail solutions will support APU's initiatives to develop its diversified retail model and deliver a superior customer experience."

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