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Entertainer launches mobile app

Dubai-based voucher business finds new home in smartphones

Entertainer launches mobile app
Downloadable app packages contain the same offers found in the brand’s publications.

Dubai-based The Entertainer, known for its "buy one get one free" voucher books, this week launched a mobile app version of its brochures.

The Entertainer app is free to download now, for both iOS (compatible with v7), Android and BlackBerry 10, and is designed to allow quick redemption of vouchers using smartphones. UK-based developer Future Workshops is also building a Windows Phone version, which will be released on New Year's Day. 

Additionally, the app includes location-based services that allow users to find Entertainer outlets based on proximity; a tool for enhanced merchant outlet searches based on cuisine, amenities, and services; and a calculator that allows users to see the amount saved on each voucher redemption, as well as their savings over time using the Entertainer catalogue. The app also allows social sharing of savings.

Developed by UK-based developer Future Workshops, the app is further noteworthy in that it is one of the first apps globally architected for iOS7, Apple's newest operating system.  A Blackberry 10 version is also available, and a Windows app is being developed for release on January 1, 2014.  

"Our customers are always on the go and therefore in need of a spontaneous yet convenient way to redeem their Entertainer vouchers," says Donna Benton, founder and CEO of the Entertainer.

"The new Entertainer mobile app answers both these needs by providing customers with the same great variety of offers from our quality merchants that the Entertainer books have on a global basis."

The app is pre-loaded with five to eight complimentary offers per market for November, with a further five to eight complimentary offers for December.

Customers can now also pre-order and download the full array of 2014 Entertainer mobile packages into the app, including destination-specific packages for Dubai, Abu Dhabi, Qatar, Jeddah , Riyadh, Bahrain, Oman, Kuwait, and Jordan.  Outside of the region, mobile packages will be available for sale for Singapore, Hong Kong, Malaysia, Cape Town, Johannesburg, and London.  Each package contains exactly the same offers that are contained in the brand's key publications.  Both the mobile packages and the books will be available for a pre-order discount of 15% until the end of November. 

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