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Etisalat launches new iPhones

Prices for the iPhone 5S start at $748

Etisalat is now selling the iPhone 5S and 5C.
Etisalat is now selling the iPhone 5S and 5C.

Emirates Telecommunications Corporation, also known as Etisalat, launched the iPhone 5S and iPhone 5C for customers yesterday.

Prices for the iPhone 5S are AED2,749 ($748) for the 16GB model, AED3,149 (32GB) and AED3,549 (64GB), the telco said in a statement cited by news agency WAM.

The iPhone 5C, the most colorful iPhone yet, is available for AED2,349 (16GB) and AED2,749 (32GB), it added.

"Enabling immediate access to the latest technology and advanced products to our subscribers in the UAE is part of our customer-driven business strategy. Given the huge demand for the latest iPhones, we wanted to offer an early opportunity to users to own the latest devices, combined with attractive packages, at the most competitive prices," said Khaled El Khouly, chief marketing officer, Etisalat.

Last week, Apple Inc's profit and margins slid despite selling 33.8m iPhones in its September quarter. The unremarkable quarterly numbers prompted some disappointed investors to cash in recent gains in the stock.

Wall Street had hoped for a stronger beat on quarterly sales after the company predicted in September that its revenue and margins would come in at the high end of its own forecasts.