Mindware signs up as EMC distributor
VAD has rights for Qatar, Kuwait, Bahrain, Oman, Yemen, Pakistan and Afghanistan
Regional value-add distributor Mindware has signed a distribution agreement with storage infrastructure solutions vendor EMC.
Under the accord, Mindware will distribute EMC's entire solution offerings to channel partners in Qatar, Kuwait, Bahrain, Oman, Yemen, Pakistan and Afghanistan.
Mario Gay, general manager, Mindware, said the company has signed as an EMC distributor to complement its existing product offerings. "This is a strategic partnership because we had been looking for a top notch brand in the storage infrastructure space," he said.
Gay said having EMC on board will boost Mindware's offerings and expand business prospects in the storage and big data segment. "As we continue to build our value offerings, we are looking at bringing onboard vendor partners that harmonise the existing solutions in our stable," he said. "We believe EMC will complement our Dell and Lenovo product portfolios."
Gay pointed out that over the past 12 months, Mindware has been able to grow its business largely due to increased focus on the company's partner base. "Our growth can be attributed to sharpened focus on reseller partners and the development of business in new countries and market," he said.
He added that the company has developed a scheme that helps partners to create strategies that are oriented towards services. "Services continue to have appeal and it's imperative that we help our partners to develop comprehensive strategies that help them to grow their businesses in the sector," he said.
Looking ahead, Gay said Mindware is continuing to invest in pre-sales engineers. "We are upbeat about our hardware, software and services business in 2014 and beyond. We believe that our partnership with EMC will not only open new business avenues, but give the company access to a different channel segment in the targeted countries," he said.