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SITEC upbeat on UC sales growth

UAE-based telephony specialist demos range of IP fixed-line telephones and UC expertise

Al Fahham: Sales of unified communications are growing in the GCC region.
Al Fahham: Sales of unified communications are growing in the GCC region.

Strata Information Technology (SITEC), a UAE-based telephony and unified communications (UC) specialist, is busy demonstrating its wide range of IP fixed-line telephones and UC expertise at GITEX TECHNOLOGY WEEK.

The company launched a new IP phone from German manufacturer Snom during the show. The device is distinctive in that it features Arabic support and is compatible with SIP and Microsoft Lync.

Alaa Al Fahham, Managing Director, SITEC, explains that SITEC is the GCC distributor for quality IP phone manufacturers such as Snom and Swyx. It also distributes other telephony products such as analogue and digital voice boards and Voice over IP gateways.

The company is a specialist in Microsoft’s unified communications products, and also deals with open source products.

“We provide Lync which is one of the most important solutions for Microsoft,” Al Fahham says. “We cover the full GCC region. We can also hire distributors under us — we are the master distributor.”

In terms of the business climate, Al Fahham says that sales have been strong in the past year.

“Business is good, sales have increased in unified communications. Oman and Kuwait are new markets for us and are performing well. Also Saudi Arabia is becoming stronger,” he says.

Al Fahham is happy with GITEX this year. “It’s perfect, better than three or four years ago,” he says. “We want to send a message to all partners and customers to let them know we are here and we are ready to support and help them fulfil their dream of unified communication,” he adds.