TCS hits emerging markets
Tata Consultancy Services focuses on Middle East and Africa region
Multinational information technology services, business solutions and consulting company, Tata Consultancy Services is focusing on bringing best-of-breed services and innovation to emerging markets such as the Middle East and Africa.
“We have a focused organisation that concentrates on delivering value to all stakeholders, especially the customer. We believe a lot of players have not focused on bringing their best offerings to the region, so that is one key area that we are focusing on here,” says Varun Kapur, Vice President, Head of Middle East, Africa and Mediterranean, TCS.
The USA accounts for around 50% of TCS’ business and around 30% is in Europe, adding up to 80% coming from mature markets. The company also has close to 98% repeat business with its global customers.
“We are working with 80 of the top 100 banks and most of the top-10 telecommunications providers.
“There is a lot of experience and best practice that we have gathered from these major markets, so looking at that, what we have done is said ‘how do we bring in the best of the best, which we are delivering to the mature markets to the emerging world?’” says Kapur.
TCS believes that emerging markets, such as the Middle East are where future growth lies.
“There is a lot of pent up demand for enterprise solutions in the region and the level of automation maturity here is a few years behind mature markets,” says Kapur.
“We are bringing in global experience for local customers; they are very demanding here and you see world-class solutions here so you had better deliver world class.”