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Simmtronics plans African push

India-based tablet, smartphone maker seeks distributors for African territories

Simmtronics plans African push
Dr Sabharwal says Africa holds massive potential for mobile devices.

Simmtronics Semiconductors, the India-based tablet and smartphone maker, says it’s seeking to recruit distributors for the African continent. The company is participating at GITEX TECHNOLOGY WEEK to showcase its growing portfolio of tablets and smartphones.

According to the company, the move to recruit distribution partners for Africa is in line with its objectives to create presence on the continent and GITEX is the ideal platform for the company to meet prospective partners.

Dr Indrajit Sabharwal, Managing Director at Simmtronics Semiconductors Limited, says the company is looking to engage with “big” distributors that have regional presence in Africa. “There is no doubt about the potential the African market has especially for mobile devices such as smartphones and tablets,” he says. “We want to work with partners that share a similar vision of offering excellent services with our products.”

Sabharwal says the company is looking to partner with distributors that have the expertise needed to provide post-sales support and services for Simmtronics’ smartphone and tablet range. “We have 14 different tablet offerings and eight smartphone models. We want to engage a big distributor just like we have done for the Middle East,” he says.

Simmtronics, which claims to be the third biggest tablet manufacturer after Apple and Samsung in volume terms, says it expects to grow more than 100% this year in the Middle East market. Sabharwal says the company is aiming to enhance its global presence in the near future and currently has 14 offices worldwide. He adds that despite over competition in the tablets space, Simmtronics is poised to continue growing its market share. “We expect to see a shakeout in the tablets space soon. Companies that will survive in the saturated tablets and smartphone market are those that support their product offerings with comprehensive after-sales support and services,” he says.

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