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DESPEC MERA broadens horizons

Regional distributor highlights expanded offerings

DESPEC MERA broadens horizons
Goyal says Despec is transitioning to become a broadline distributor.

Regional distributor DESPEC MERA, is using its participation at GITEX TECHNOLOGY WEEK to highlight the company’s expanded product offerings.

The specialist distributor, which is well known for its printing and consumables business, has broadened its product array to include IT hardware, paper and media storage offerings.

The company says the move to diversify its product portfolio is in line with its wider strategy that aims to establish in-country presence in markets in the GCC, Levant and East Africa region.

The company says it is expanding its regional presence as reseller demand for its solutions continues to increase.

Dipika Goyal, Business Unit Manager, Product & Marketing, says the company has transitioned from a pure play supplies business to a broadline product distributor that has commercial and consumer offerings. “We have identified the GCC, Levant and East Africa region as key regions for our geographical expansion plan,” she says.

Goyal says DESPEC is using GITEX to explain to channel partners the expanded product portfolio and the motivation behind the increased in-country focus. “We want to hear from our partners the challenges they have been experiencing and how best we can work together to grow market share,” she says. “I believe that being at GITEX gives us the perfect opportunity to explain to existing and potential partners the channel initiatives we will be rolling out following the broadened product offerings.”

Goyal says part of the geographical expansion strategy will see the company build warehouses in-country.

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