Linksys moves into SMB sector
Connectivity expert trumpets expansion into enterprise segment
Linksys, a company that specialises in connectivity products such as routers, gateways and switches, has much to talk about at GITEX TECHNOLOGY WEEK 2013.
The company, which was acquired by US tech firm Belkin from its previous owner Cisco in March 2013, is in the process of expanding into the enterprise sector, and is optimistic about growth prospects in the Middle East and Africa region.
The company is now in the process of re-establishing its presence in the SMB sector after focusing almost exclusively on the consumer segment under its previous owner.
Mohammad Meraj Hoda, Vice President, Linksys International Markets, explains: “After the spin off it is a great opportunity for Linksys to come back and rebuild the whole networking and solution side of the business, not just for consumers but for small business customers also, so we do see in GITEX as a great chance to launch our SME portfolio. We are using GITEX as a platform for the worldwide launch of our SMB portfolio.”
Hoda says that the company plans to grow “very aggressively” with its end-to-end SMB strategy. Initially it will be launching its products as a core networking platform around connectivity and security. In phase 2 it will take those solutions to a cloud-based platform so that they have more mobility and better security around the networks.
The last phase will be to move these products to office automation solutions, allowing customers to manage their businesses while in the office or on the move. “We are starting with switching and routing which is going to be our key product and we will develop it from there.”