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Etisalat eyes MFS growth

Telecoms group celebrates partnership with MasterCard at GITEX

Etisalat eyes MFS growth
UAE telco Etisalat is celebrating its partnership with MasterCard at GITEX.

Etisalat Group is celebrating its partnership with MasterCard at GITEX TECHNOLOGY WEEK this year as it eyes further growth in the mobile financial services sector (MFS).

“Over the last few years, Etisalat has used GITEX as a platform to launch innovative solutions that are now being used by millions of people all over the world,” says Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group. “We’re now looking at ways to build on this successful partnership with MasterCard using the technologies of tomorrow such as this innovative payment product we are showcasing today.”

To showcase their partnership in bringing cutting edge payment solutions to the market, Etisalat and MasterCard demonstrated a new solution for the highly anticipated Google Glass computing device to browse, select and pay for products and services. Someday the two companies could utilise innovative machine-to-machine technology to bring it to the market. GITEX 2013 marked the first international demonstration of Google Glass by MasterCard as a next generation payments solution.

Google Glass displays information on a small display over the wearer’s right eye that looks like a 25-inch screen viewed from a distance of eight feet; it is expected to be available to consumers from next year. The new shopping and payment solution was developed by MasterCard Labs.

The mobile commerce solution Flous, a digital wallet on mobile devices that can be used for financial services including local and international money transfer and cash-free payment of products and services, won two awards at the GSMA’s Mobile World Congress.

Flous was launched in Egypt by Etisalat, MasterCard, and the Egyptian Banking Company.

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