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Taiwan emphasises excellence

Taiwan Excellence Pavilion officially opened at GITEX yesterday

The Taiwan Pavilion was officially opened yesterday.
The Taiwan Pavilion was officially opened yesterday.

Taiwan officially opened its Taiwan Excellence Pavilion at GITEX yesterday, to provide a showcase of some of the best products on offer from the high-tech powerhouse.

The Pavilion features products in a range of categories. Shih-Chao Cho, Vice Minister of the Ministry of Economic Affairs, explains how the showcase is selected. “Taiwan Excellence is the highest accolade awarded to products that represent Taiwan’s ‘innovalue’. They epitomise Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products,” he says.

Over 100 products are on show at the Pavilion, from leading vendors including four Gold Award winners Asus, CyberLink, HTC and D-Link, and six Silver Award winners, including Gigabyte, Senao and TennRich. The Pavilion is intended to boost Taiwan’s image in the IT industry, promote Taiwanese brands, assist Taiwanese companies to increase their brand awareness and connect them with potential buyers to drive sales.

Taiwan’s presence at the show this year comprises more than 50 companies in over 100 booths.

“GITEX is one of our most important platforms for Taiwanese high tech products. We are targeting not only the Dubai market, but the whole Middle East area. As one of the premier international trading hubs for the global technology sector, the show plays a pivotal role in the re-export market,” the minister says.

Half of all Taiwan’s trade is in the high tech sector, and the country’s international trade reached $600 billion last year.

“We are spending more and more efforts to target this market. With the UAE last year we had $6.2 billion of trade, but it is only a little bit more than one percent of our total trade. We think there is a lot of potential for our products in this area,” he adds.

Shih-Chao Cho says the Taiwanese government is looking to work more with local companies, to develop joint ventures and develop local expertise. Taiwan is already working with the Kuwait Institute for Scientific Research (KISR) on research projects.

With Taiwan, the government is keen to maintain its technology leadership, he adds, and encourages joint development between the private sector and research institutions, which the government supports by incubation centres.