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Du makes impact at GITEX

Dubai-based telco marks eighth year at tech expo

Al Hassawi: Experience is key.
Al Hassawi: Experience is key.

DU, participating in GITEX TECHNOLOGY WEEK, for the eighth year, once again plans a prominent presence at the show. Riding on the premise that individual experience shapes human behaviour, the overarching theme of du’s presence revolves around a world free of boundaries, where experience takes centre stage.

“Inspired by du’s customers’ personal time and work, the du stand at GITEX this year tackles life’s different experiences,” Fahad Al Hassawi, Chief Commercial Officer, du. “The aesthetically designed stand offers simple and intuitive navigation of a plethora of services that du is already well-known for, and offers a glimpse into what the future holds. There is something for every visitor at the du stand, whether they visit as individuals or representing a business.”

Tech-savvies have a lot to look out for at the du Stand, where a plethora of engaging individual experiences await them. From innovative mobile services, smart health, retail and wellness-related initiatives, to new technologies that push the frontiers of mobile technologies, visitors can expect mobility like never before.Du’s business offerings are built around the theme ‘Answers for Tomorrow’s Business’ and the du Stand is no different. Visitors representing large businesses and SMEs (small and medium enterprises) can expect creative execution of a range of du’s current and futuristic solutions and services, in an interactive and engaging manner. Many innovative business services and ICT solutions will also be demonstrated for the very first time, reinforcing du’s businesses solutions as a one-stop shop for SMEs and large enterprises.