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Jumbo IT Distribution, Simmtronics tie-up

Volume distributor signs exclusive alliance for XPad tablet PCs

Jumbo IT Distribution, Simmtronics tie-up
Sabharwal says Jumbo understands Simmtronics' business philosophy and has already outlined a solid strategy to reach out to partners and consumers.

India headquartered Simmtronics, a consumer electronics manufacturer, has appointed Jumbo IT Distribution as its sole distributor for tablet PCs in the Middle East region.

Under the exclusive accord, Jumbo will supply the regional power retail, traditional channel and independent mobile devices dealer channels with Simmtronics' XPad tablet and smartphone offerings.

According to the vendor, the deal further reinforces Simmtronics' leading position in the tablet and smartphone business.

Simmtronics said the Jumbo Group brings to the partnership its strength and as one of the region's leading distributor and retailer for IT and consumer electronics, the alliance is going to be beneficial to both parties and the entire channel ecosystem.

"The UAE has been one of our important markets and our agreement with Jumbo continues our expansion in as many new markets as possible," said Indrajit Sabharwal, managing director, Simmtronics. "Jumbo understands our business philosophy and has already outlined a solid strategy to reach out to consumers in this price-sensitive market."

Ravi Rao, assistant vice president, Jumbo Group, said: "Jumbo has over 40 years experience as a trusted regional distribution and retail partner for many of the world's leading consumer electronics and IT brands. Our award-winning best practices are benchmarked globally and help our clients maintain pricing uniformity, excellent visibility and expand to new markets strategically. We are delighted to have extended our distribution services and retail capabilities to support Simmtronics' ambitious growth plans in the Middle East region region."

Rajesh Aiyar, head - IT Division, Jumbo Group, added that the alliance with Simmtronics will see the introduction of a range of high-performance XPad tablets in the Middle East region. "The XPad provides a dynamic experience to all kinds of users, from the corporate executive to the serious gamer, from the social media enthusiasts to those seeking optimum communications," he said. "We are keen to add this impressive yet reasonably priced product to our portfolio and further strengthen our leadership position in the market."

Simmtronics said it's one of the leading tablet makers and is an original equipment manufacturer (OEM) to some of the top names in the industry, including HP, IBM, LG Electronics, Samsung, Acer, PCS and Zenith.

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