Nokia plummets from Dubai clouds, in Lumia 1020 stunt
Publicity skydive captured on 1020’s 40MP camera
Not content with a simple press conference, Nokia Middle East marked the arrival of the Lumia 1020, with a high-flying publicity stunt.
Representatives from Nokia, the press and a select number of imaging enthusiasts, skydived onto Palm Jumeirah with 1020 handsets mounted on their headgear.
Nokia has previously pushed the imaging features of its Lumia series as setting the range apart from other smartphones. The 1020 comes with a hefty 41-megapixel sensor, which, Nokia argues, removes the complexity of photography while "enhancing the creativity of imaging enthusiasts in the way they shoot, edit and share pictures".
The smart phone will go on sale to the public for the first time in the Middle East at Dubai's GITEX Shopper on 5 October.
Participating in the skydive stunt, Tom Farrell, vice president, Nokia Middle East said, "Sky is literally the limit for imaging enthusiasts with the Nokia Lumia 1020. This activity clearly demonstrates that Nokia Lumia 1020 will bring a new dimension to the art of capturing life's moments anyplace, anytime and anywhere for consumers in the region."
Nokia has sought to broadcast the message that the Nokia Lumia 1020 "reinvents zoom", enabling users to discover "more detail than the eye can see".
While many may wonder what use human users may have for "more detail than the eye can see", Nokia has hailed its "innovative" PureView technology, including optical image stabilisation as a means of capturing "some of the sharpest images possible by any digital camera".