Mitsumi to tackle grey market head on
Distributor to highlight need of buying genuine products from authorised resellers
Consumer tech distributor Mitsumi will use GITEX TECHNOLOGY WEEK to reinforce its presence and showcase products and solutions from 19 global technology vendors, including HP, Lenovo, Samsung, Riverbed, Tripplite, Dell, Acer, Asus, Toshiba, Western Digital, Sandisk, Dell SonicWall and Microsoft.
With 15 warehouses, nine service centres and over 3,500 resellers across the MEA region, the distributor is bullish about its future growth.
Mitsumi achieved revenue of $245m in 2012 and forecasts this figure to double by the end of this year. The company will now serve the African region from its new headquarters in Dubai.
At GITEX, Mitsumi will highlight the need of buying genuine products from authorised resellers. In addition, to prevent grey-market temptation the company will offer intensive training and sales incentive programmes for resellers to help them operate.
"Mitsumi has 17 years' presence in Africa and we aim to replicate this success in the Middle East," said Mitesh Shah, managing director, Mitsumi Distribution.
"We understand the needs of companies and how important it is for resellers to have a resilient distributor for a more sustainable operation in a competitive market.
"Attracting a large number of visitors and decision makers, GITEX has facilitated the meeting of new customers and building strong partnerships with the channel community. We hope to achieve the same success this year."