Nokia to launch Lumia 1020 at GITEX Shopper
Handset to retail at AED 2,699; free mobile photography kit for first 1000 customers
Nokia is set to launch its 41-megapixel imaging handset, the Lumia 1020 at GITEX Shopper 2013.
The Lumia 1020 will be available in yellow, white and black for AED 2,699 at the Nokia stand and all major electronic retail stores participating at GITEX Shopper. The company has also announced that the first 1000 Shopper visitors to buy the Nokia Lumia 1020 will walk away with a mobile photography kit consisting of a camera grip, mobile imaging tripod and a flip cover.
"Nokia has a rich and colourful history of helping people capture and share their memories," said Vithesh Reddy, general manager, Nokia Lower Gulf.
"The Nokia Lumia 1020 delivers a wealth of imaging innovation not seen on any other smartphone. Nothing gets as close with the 41-megapixel sensor, as the device allows users to see things they never thought possible.
"The exclusive UAE debut at GITEX Shopper is the ideal platform for Nokia to showcase the device, which establishes a new benchmark in smartphone imaging to date. Our participation will also enable us to connect with the region's tech-savvy community and also provide them with the opportunity to cash in on some of Nokia's best offers and promotions."
Almost exactly a month after Samsung launched its 13MP Galaxy S4 Zoom, Finnish smartphone maker Nokia continued with its imaging-first strategy on 11 July this year with the New York launch of the 1020 handset.
The camera sensor's power is delivered by a combination of hardware and a new application called Nokia Pro Camera, which is designed for professional-quality image capture regardless of the skill of the photographer.
The Pro Camera interface is built around previewing how settings will affect the final photo or video. A new feature called dual capture simultaneously takes a high-resolution, 38-megapixel image and creates a 5-megapixel picture that can be shared on social networks.
The 41-megapixel sensor features ZEISS optics: six physical lenses, plus optical image stabilisation, designed for optimal results even in low light conditions. The camera also carries a built-in xenon flash and mechanical shutter.
The camera is also engineered for the capture of "blur-free" videos with stereo sound even at the loudest concerts, through Nokia Rich Recording, which is said to "handle sound pressure levels six times louder than conventional smartphone microphones".
"We want to take people on a journey from capturing pictures to recording and sharing their lives," said Stephen Elop, then-president and CEO, Nokia, at the New York launch.
"The Nokia Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia's leadership in imaging."
Nokia also released a new imaging software development kit (SDK) that provides key image editing features of the Nokia Lumia 1020 to developers. The SDK is available now at developer.nokia.com with a number of developers including Vyclone, Yelp and CNN integrating these features into future releases.
At July's launch Hipstamatic showcased Oggl PRO, an exclusive application for the Nokia Lumia 1020 offering the most advanced smartphone camera controls for their creative community. It was also announced that applications Path and Flipboard will soon be available on Windows Phone.
Nokia also claimed additional battery life from the 1020 and said that the camera integrates with Windows Phone, updating the Start screen's Photos tile, quick sharing to social networks, and allowing access to files across a number of devices with SkyDrive.
Nokia will exhibit from Stand SS3-2 at Sheikh Saeed Hall 3, Dubai World Trade Centre. GITEX Shopper 2013 runs from 5-12 October, with doors open every day from 11am to 11pm.