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Panasonic broadens focus

Hardware vendor will look to both public and corporate sectors at GITEX

Motoki: Panasonic has a broad swathe of business and consumer offerings.
Motoki: Panasonic has a broad swathe of business and consumer offerings.

Panasonic Marketing Middle East & Africa (PMMAF) will showcase its broad array of B2B and B2G business solutions at GITEX TECHNOLOGY WEEK. Panasonic plans to actively promote and create new business to business (B2B) and business to government (B2G) opportunities catering to diverse industry verticals, while continuing to sustain its products in the traditional B2C business sphere.

 “Offering tailor-made total business solutions is a key aspect of Panasonic’s growth strategy in the B2B and B2G sectors,” says Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa. “Our solutions displayed during GITEX are keeping in mind these challenges and requirements of various industries.

“Convenient, durable and secure –our products are ideal for a variety of industries like military, construction, healthcare, education, public safety, utilities, retail, maintenance, supply chain logistics, manufacturing and insurance. We are optimistic that the large portfolio of our product strength, coupled with technology leadership and unmatched solutions with service, will easily complement and support all types of business requirements.”

Among the major solutions on display at GITEX will be projectors. Panasonic projectors are multi-faceted tools, featuring developments such as daylight view technology, and easy-to-use LCD and DLP technology models. Plug-and-play projectors suitable for classrooms, conference rooms or bigger venues like auditoriums will also be on display.

Real-time video conferencing in high definition will also be a prominent feature, with visitors being able to sample wireless video intercom systems. Panasonic’s interactive plasma displays will also be showcased. Panasonic will display SIP-based business communications solutions for small and medium businesses, and the home office. Panasonic’s telephone systems provide a variety of wired and wireless system telephones, accessories and productivity applications.

Also, Panasonic will put the spotlight on its Toughbook solutions, including a range of durable and fully ruggedised devices. Another likely attraction is a 20 inch tablet making its debut in the region.