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Alcatel-Lucent expands channel marketing team

Manish Punjabi joins as channel marketing manager

Alcatel-Lucent expands channel marketing team
Punjabi will help Alcatel-Lucent's enterprise partners to develop comprehensive marketing strategies.

Alcatel-Lucent has expanded its enterprise channel support team with the appointment of Manish Punjabi as its new channel marketing manager for the Middle East and Africa (MEA) region.

Based at the vemdor's regional office in Dubai, Punjabi will focus on helping Alcatel-Lucent's enterprise partners to transition from using one-off marketing tactics to multi-touch programmes that make use of PR, social media and digital marketing in order to generate better awareness, demand generation and revenue.

Celia Croize, marketing director MEA, Alcatel-Lucent Enterprise, said: "We are pleased to welcome Manish to the team. He will bring a lot of experience and value to the role and will be in a position to assist our channel partners across the region get more out of the marketing support tools we provide as part of our partner programs across the region."

Punjabi kick-started his career as an Intern with Alcatel 10 years ago in Velizy, France, and worked with its local partner, Al Futtaim Technologies. Before rejoining Alcatel-Lucent, Punjabi was in charge of marketing for chip manufacturer, AMD, across ME, Turkey and Africa.

Punjabi has an MBA in Global Marketing from Thunderbird in Arizona, USA, and an engineering undergraduate degree.

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