Home / / GITEX ramps up ROI with new innovations

GITEX ramps up ROI with new innovations

Forecast by Gartner suggests IT spend in Middle East will hit $192.9bn in 2013

Around 139,000 ICT professionals attended GITEX in 2012.
Around 139,000 ICT professionals attended GITEX in 2012.

Dubai World Trade Centre (DWTC) has revealed that GITEX TECHNOLOGY WEEK 2013 will be the most comprehensive edition in the event’s history.

Under the theme ‘Let’s Create, Disrupt and Re-imagine Together’, the 33rd edition of the event runs from October 20-24 at DWTC, with Dubai Internet City (DIC) as a strategic partner and Serbia as the official country partner.

The event organiser’s optimism comes as the local IT market continues to go from strength to strength; the latest forecast by Gartner suggests that IT spend in the Middle East will hit US $192.9 billion in 2013, up 5.5% from last year.

DWTC also stated that GITEX Technology Week’s reputation for shaping the Middle East Africa and South Asia (MEASA) region’s Information and Communication Technology (ICT) agenda is largely attributable to an enduring ability to deliver unbeatable industry insights and strong returns on investment (ROI).

Now established as MEASA’s top ICT event, and one of the most influential in the world, the 5-day event attracted 139,000 ICT professionals from 144 countries in 2012.

Last year’s ‘Where Technology Means Business’ tagline proved apt, with 61% of c-level executive visitors boasting procurement budgets of over US $5 million, while 18% had budgets between US $1 million and US $5 million; 13% were prepared to spend US $500,000; and 8% had up to US $500,000. The average deal struck at GITEX 2012 either met or exceeded ROI expectations.

With 95% of exhibitors planning to return this year, and a host of newcomers from across the world already signed up, Trixee Loh, Senior Vice President at Dubai World Trade Centre, believes GITEX Technology Week 2013 has what it takes to outdo 2012’s landmark performance.

“This year, we have done everything we can to give the event a new edge and relevance. Among other things, we’re ramping up our international reach, introducing incisive, trend-dissecting features like the Big Data Conference, as well as proactively unearthing and celebrating new talent through a series of competitions,” she says.

“We’re also proudly hosting new events of global stature like InfoComm MEA and the GSMA Mobile 360 series, once again emphasising our ability to attract the world’s top technology game-changers. The buzz surrounding GITEX Technology Week 2013 has already begun, and I am confident that all the pieces are in place for this year’s theme of creation, disruption and re-imagination to leave a lasting legacy that we can continue to build on well into the future.”

Abdel Wahed Bendaoua, Head of Enterprise, Emerging Markets, EMEA at Google, which is also participating as a Student Lab competition partner, says: “GITEX is an amazing place to meet most of our customers and prospects in a very short period of time. It is also an opportunity for us to showcase technologies supported by our partners. We have seen GITEX evolve year over year, and we are excited that it is now the top event of its kind in the MEASA region.”


Jay Srage, SVP and President of Middle East, Africa and South East Asia Pacific, Qualcomm, says: “As the world leader in 3G, 4G and next-generation wireless technologies, Qualcomm Incorporated continues to redefine computing and drive the evolution of new devices and experiences that transform users’ lives. With the UAE as a self-established tech hub for the region, GITEX Technology Week 2013 is a superb platform for us to demonstrate Qualcomm’s latest innovations.”

As well as bolstering this year’s edition with new features, Dubai World Trade Centre has pulled out the stops to enhance its existing industry sectors.

The Network & Security Sector is looking forward to welcoming the world’s top names dealing with biometric technologies, anti-virus/anti-spam solutions, security tools and services. Top of the agenda will be the region’s ever-increasing vulnerability to cyber-attacks.

Last year’s ‘Norton Cybercrime Report’ found that more than 1.5 million people in the UAE alone were affected by cybercrime in the past 12 months, resulting in AED 1.039 billion in direct financial losses.

With the smart card revolution continuing apace, retail banks, telecom operators, governments and large corporations alike are eagerly anticipating GITEX Card Technology, which covers everything from Near Field Communication to Radio Frequency Identification (RFID).

GITEX Consumer Tech, meanwhile, serves up its customary dazzling lineup of entertainment and leisure hardware, software and accessories. Highlights will include software, gaming accessories, headphones, MP3 and MP4 players, streaming video and video management solutions.

As the trade event with the highest government participation in the region, the show has high hopes for the Government sector, which will be packed with ministries, regulatory authorities, free zones and CERTs from the Middle East.

As usual, mobility is likely to prove a big draw. The Qualcomm-sponsored GITEX Mobile, Apps & Content World is now the Middle East’s most successful event of its kind, connecting key players and educating attendees about the latest industry developments through forums such as the increasingly popular Mobile App Debates.

Further telecommunications insights can be gleaned at the TRA-endorsed GulfComms, where representatives and thought leaders will debate the future of the region’s telecommunications industry.

In addition to the GSMA Mobile 360 Series, GITEX is delighted to welcome InfoComm MEA for the third successive year.

The event assembles the widest range of audio visual (AV) systems and technologies found in the hospitality, retail, architecture, entertainment, broadcast, corporate IT and government sectors.


Dubai World Trade Centre (DWTC) has revealed that GITEX TECHNOLOGY WEEK 2013 will be the most comprehensive edition in the event’s history.

Under the theme ‘Let’s Create, Disrupt and Re-imagine Together’, the 33rd edition of the event runs from October 20-24 at DWTC, with Dubai Internet City (DIC) as a strategic partner and Serbia as the official country partner.

The event organiser’s optimism comes as the local IT market continues to go from strength to strength; the latest forecast by Gartner suggests that IT spend in the Middle East will hit US $192.9 billion in 2013, up 5.5% from last year.

DWTC also stated that GITEX Technology Week’s reputation for shaping the Middle East Africa and South Asia (MEASA) region’s Information and Communication Technology (ICT) agenda is largely attributable to an enduring ability to deliver unbeatable industry insights and strong returns on investment (ROI).

Now established as MEASA’s top ICT event, and one of the most influential in the world, the 5-day event attracted 139,000 ICT professionals from 144 countries in 2012.

Last year’s ‘Where Technology Means Business’ tagline proved apt, with 61% of c-level executive visitors boasting procurement budgets of over US $5 million, while 18% had budgets between US $1 million and US $5 million; 13% were prepared to spend US $500,000; and 8% had up to US $500,000. The average deal struck at GITEX 2012 either met or exceeded ROI expectations.

With 95% of exhibitors planning to return this year, and a host of newcomers from across the world already signed up, Trixee Loh, Senior Vice President at Dubai World Trade Centre, believes GITEX Technology Week 2013 has what it takes to outdo 2012’s landmark performance.

“This year, we have done everything we can to give the event a new edge and relevance. Among other things, we’re ramping up our international reach, introducing incisive, trend-dissecting features like the Big Data Conference, as well as proactively unearthing and celebrating new talent through a series of competitions,” she says.

“We’re also proudly hosting new events of global stature like InfoComm MEA and the GSMA Mobile 360 series, once again emphasising our ability to attract the world’s top technology game-changers. The buzz surrounding GITEX Technology Week 2013 has already begun, and I am confident that all the pieces are in place for this year’s theme of creation, disruption and re-imagination to leave a lasting legacy that we can continue to build on well into the future.”

Abdel Wahed Bendaoua, Head of Enterprise, Emerging Markets, EMEA at Google, which is also participating as a Student Lab competition partner, says: “GITEX is an amazing place to meet most of our customers and prospects in a very short period of time. It is also an opportunity for us to showcase technologies supported by our partners. We have seen GITEX evolve year over year, and we are excited that it is now the top event of its kind in the MEASA region.”

Jay Srage, SVP and President of Middle East, Africa and South East Asia Pacific, Qualcomm, says: “As the world leader in 3G, 4G and next-generation wireless technologies, Qualcomm Incorporated continues to redefine computing and drive the evolution of new devices and experiences that transform users’ lives. With the UAE as a self-established tech hub for the region, GITEX Technology Week 2013 is a superb platform for us to demonstrate Qualcomm’s latest innovations.”


As well as bolstering this year’s edition with new features, Dubai World Trade Centre has pulled out the stops to enhance its existing industry sectors.

The Network & Security Sector is looking forward to welcoming the world’s top names dealing with biometric technologies, anti-virus/anti-spam solutions, security tools and services. Top of the agenda will be the region’s ever-increasing vulnerability to cyber-attacks.

Last year’s ‘Norton Cybercrime Report’ found that more than 1.5 million people in the UAE alone were affected by cybercrime in the past 12 months, resulting in AED 1.039 billion in direct financial losses.

With the smart card revolution continuing apace, retail banks, telecom operators, governments and large corporations alike are eagerly anticipating GITEX Card Technology, which covers everything from Near Field Communication to Radio Frequency Identification (RFID).

GITEX Consumer Tech, meanwhile, serves up its customary dazzling lineup of entertainment and leisure hardware, software and accessories. Highlights will include software, gaming accessories, headphones, MP3 and MP4 players, streaming video and video management solutions.

As the trade event with the highest government participation in the region, the show has high hopes for the Government sector, which will be packed with ministries, regulatory authorities, free zones and CERTs from the Middle East.

As usual, mobility is likely to prove a big draw. The Qualcomm-sponsored GITEX Mobile, Apps & Content World is now the Middle East’s most successful event of its kind, connecting key players and educating attendees about the latest industry developments through forums such as the increasingly popular Mobile App Debates.

Further telecommunications insights can be gleaned at the TRA-endorsed GulfComms, where representatives and thought leaders will debate the future of the region’s telecommunications industry.

In addition to the GSMA Mobile 360 Series, GITEX is delighted to welcome InfoComm MEA for the third successive year.

The event assembles the widest range of audio visual (AV) systems and technologies found in the hospitality, retail, architecture, entertainment, broadcast, corporate IT and government sectors.