Sony Corp hopes to sell 5m PS4s in five months
Analysts’ projections suggest sales target may not be realistic
Sony Corp hopes to sell 5m PlayStation 4 consoles in the five months following its 15 November US launch, Reuters reported.
The launch of the PS4 will be followed a week later by that of its generation rival, Microsoft's Xbox One. The duo are set for a titanic battle for consumers' living rooms, as pre-launch events have revealed hardware and ecosystems designed to appeal not only to gamers, but to a wider content-consuming market.
Both consoles will serve as general entertainment hubs, with offering including exclusive media content, such as movies and television, and features that combine streaming entertainment with gaming.
Pre-orders for the PS4 totalled 1m as of August and Japan, a major market for Sony in the gaming market, will not launch the console until 22 February, leaving just five weeks for it to contribute to the target.
The PS3 sold 5.5m units within a similar period ending March 2007. Analysts have projected sales of next-generation consoles to fall short of their predecessors. In July, ABI forecast combined Wii U, Xbox One and PlayStation 4 sales to reach 133m units in the consoles' first five years on the market, whereas their respective predecessors totalled 140m units in their first five years. ABI attributed the deficit to a shift in habits to casual gaming on mobile devices.