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Dubai-based Addy addresses location issue

Start-up company aims to make location-sharing easier

Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers.
Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers.

The lack of functional street addresses in Dubai was one of the reasons Khaled Naim initiated tech start-up Addy.

Scheduled for launch on 23 September, it could signal the end for the need to describe your apartment's nearest landmark or point of interest to visitors.

Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers.

Addy CEO Naim, a Syrian who was raised in London and Dubai, has travelled to 60 countries around the world, witnessing numerous cases of unhelpful address systems, and in many cases no systems at all.

Indeed, one of Addy's advisors served as chairman of the consultative committee of the United Nation's Universal Postal Union, which estimates that around 4bn people struggle with the lack of functional street address, hampering economic growth in emerging markets.

This problem drove Stanford graduate Naim to join forces with CTO David Vetrano, and VP of engineering Mikel Carmenes to create Addy, which has spent the past year in private beta and is about to go live to the public.


Naim said: "With smartphones rapidly becoming ubiquitous, we believe digital identifiers, namely URLs, will be a much more effective means of communicating locations.

"Not only do conventional addresses not exist for the majority of our world's population, they also lack a common standard around the world, are difficult to communicate and remember, and are tedious to update when you relocate.

"They also don't contain very much information, whereas Addy makes it easy to include custom notes, such as parking instructions, directions, or buzzer codes."

He added that the results of Addy's private beta has proved they are not alone in believing that addresses need to evolve, saying: "Some people don't immediately think about this as a problem, especially in the West, but once they use Addy it all makes sense.

"People really love the convenience, and have been using their addies instead of their street addresses, all over the world - from Silicon Valley to South Africa, India, and the UAE.

"We already have several commitments from enterprise pilots in MENA and we're very excited by the response we've seen from businesses across e-commerce and transportation sectors."

The company has raised $300,000 from various angels as well as First Round Capital's Dorm Room Fund, which will be used to improve the Addy mobile experience .Designed to make sharing locations easier, Addy lets you turn any point on a map into a custom link, accessible on mobile and desktop browsers, add account features, and grow the team.

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