Ooredoo teams up with Paris Saint-Germain
Qatari telco to sponsor French champions, collaborate on youth coaching schemes
Qatari telecom operator Ooredoo today announced it will sponsor the 2012/2013 Ligue 1 champions Paris Saint-Germain.
H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman, Ooredoo, and Nasser Al-Khelaifi, president, Paris Saint-Germain, announced the partnership, which will run through to 2018.
A major focus of the agreement will be the development of youth and community support, as Ooredoo and Paris Saint-Germain will launch a community coaching programme across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia that will include football clinics for young people.
Ooredoo and Paris Saint-Germain pledged to bring qualified coaches and Paris Saint-Germain training programmes to a number of key markets, with a focus on outreach to underserved communities.
The Ooredoo logo will appear on the backs of Paris Saint-Germain team shirts and on the sleeves of their training kits, and at the team’s Parc des Princes Stadium on the pitch side LED system. The team’s training complex “Camp des Loges” will also be renamed the “Ooredoo Training Center”.
“Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain,” said Sheikh Abdullah.
“Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually beneficial partnership with Paris Saint-Germain.”
The inspiring educational sessions provided during the coaching clinics will include information on proper nutrition, injury management and how to prepare for matches.
“Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world,” said Nasser Al-Khelaifi, president, Paris Saint-Germain.
“This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme.”
Ooredoo’s customers will be able to access exclusive Paris Saint-Germain content. This will include behind-the-scenes footage on how players prepare and recover from a match, along with opportunities to see Paris Saint-Germain play live with free ticket giveaways.
Ooredoo, which changed its brand name earlier in 2013, is rolling out its new brand throughout its markets across the Middle East, North Africa and Southeast Asia.