Acer gets touchy-feely with IFA 2013 launches
Electronics vendor introduces notebook, smartphone, tablet
Taiwanese electronics vendor Acer used this week’s Internationale Funkausstellung (IFA) tech trade fair in Berlin to launch a number of new products.
Acer unveiled its new 10.1-inch Iconia A3 Android-based tablet; the Liquid S2 smartphone; and the refreshed Ezel hinged Aspire R7 notebook.
The Acer devices feature “Touch & Type duality”, which the company lauds as “the best productivity and content consumption mix”.
“Acer’s progressive design approach was demonstrated through our constant drive to create a more open and rewarding multitasking experience,” said Michael Birkin, chief marketing officer at Acer.
“We will continue to introduce both new and refreshed products that achieve the ultimate goal of enabling our customers to explore beyond limits.”
Iconia A3 Tablet
The Iconia A3 tablet targets entertainment, multimedia, gaming, and Web users.
“Movie and music lovers will find this tablet to be a perfect companion with immersive sound, wide viewing angles and quad-core performance,” Acer said.
The Android tablet comes with Dolby Digital Plus, creating a virtualised 5.1 channel surround experience over headphones, reduced background noise and volume boost.
The tablet is powered by a quad-core 1.2GHz cortex A7 processor, and is said to deliver 11 hours of smooth HD video playback. The screen is a 10.1-inch WXGA display (1280 x 800) and is designed to deliver accurate colours from wide viewing angles.
The Iconia A3 also debuts Acer’s IntelliSpin technology that expands the tablet’s screen image rotation feature, so even when lying flat, the screen image will rotate to match the user’s orientation when turned.
Liquid S2 Smartphone
“This high-performance and ultra-multimedia smartphone is Acer’s first smartphone with 4K Ultra HD recording capability,” said Acer of the Liquid S2.
The 6-inch full HD screen with IPS technology puts the handset in phablet territory. It supports 4G LTE and the new Wi-Fi 802.11 ac standard and Acer claims it is “the world’s first smartphone with dual speakers powered by Dolby Digital Plus”.
The curved glass surface is designed to give an edgeless feel around the rim, while the use of Gorilla Glass 3.0 enhances damage resistance.
Zero Air Gap Display removes the air between the touch panel and LCD module, in an attempt to give improved tactile sense and reduced reflection, enhancing readability, even in sunlight.
The Liquid S2 comes loaded with several camera enhancements including BSI Sensors and LED Ring Flash, which is intended to yield sharper pictures, even in low light environments; Favorite Mode which lets users create up to five profiles with customised effects, flash, capture modes and scenes; and Exposure Control with one-finger focus and exposure adjustment for clearer and brighter shots.
Aspire R7-572 Notebook
The first Aspire R7 launched in May, as Acer sought to make waves with its Touch and Type experience. The Ezel hinge allows four modes of operation: a traditional notebook; a table top pad; a touch display; and Ezel mode, which allows the screen to float over the keyboard at various angles. Running on Windows 8.1, the refreshed Aspire R7-572 is equipped with an Acer Active Pen and features a set of Acer Touch Tools apps designed to make the most of the touch experience.
Acer Active Pen is geared towards accuracy and comfort when writing and drawing. With N-trig DuoSense, the active stylus uses electromagnetic induction technology and responds to varying degrees of pressure sensitivity like an actual pen, resulting in a greater range of pen strokes and more natural writing. The Acer Active Pen can be used with gesture controls at the same time, so users can, for example, resize a picture with a pinching gesture and adjust fine details with the pen.
Acer Touch Tools apps feature the Acer MemoryBinder that enables users to arrange photos, add paint brush effects, and tell a story with personal messages. Acer Screen Grasp allows any image to be captured, personalised and shared to social networks or pasted to documents. Acer Scrapboard allows the collection of images and ideas from the Web for reference or share. Acer AccuFinger is designed to help users acquire tiny items on the screen more accurately when using their fingers.