Focus to launch ERP & mobile apps at GITEX 2013
Expanded presence at GITEX Technology Week to enable company to showcase latest solutions in ERP and mobility
Focus Softnet is planning to increase its participation at GITEX, the Middle East’s leading technology exhibition, and to launch several next generation business applications at the show. The company will reveal the latest generation of its ERP software, as well as mobile applications for its range of ERP and vertical solutions.
Focus Softnet will also place the spotlight on its best-in-class enterprise software solutions such as Focus i, Focus RT, Focus CRM, Focus POS and Focus PMS as well as its managed services, organization change management, staffing solutions, Business Process Consulting and implementations services to customers across the MENA region.
Ali Hyder, CEO of Focus Softnet says: “We have been participating in GITEX for the last 17 years and the response we have received from the exhibition each year has been fantastic. GITEX is the largest technology event in the Middle East and a perfect platform for us to showcase and promote our products, increase brand awareness and also raise our corporate profile across the multi-layered visitor profile at this high profile ICT exhibition. This year, we plan to announce some big product launches, share our success stories for Focus CRM and Focus POS, which we launched last year, introduce mobile apps for our leading enterprise solutions as well as sign new partnerships at the event.
“Our focus this year will be on mobile apps in a big way. We have developed separate mobile apps for our ERP and vertical solutions including healthcare, property management, POS, Restaurant solutions etc. We plan to launch these during GITEX and hold demos for visitors at our stand. Focus’ mobile apps will help companies customize their business solution dashboards on their mobile phones,” Hyder adds.
Focus Sofnet, which has been participating in GITEX since 1996, has been growing at a fast pace. 2013 has been an expansion year for Focus Softnet with the company opening new offices, creating innovative software solutions for its customers and offering customers even better services and support.
At GITEX, Focus Softnet will be promoting Focus i, the company’s flagship brand, which is a revolutionary mid-tier ERP solution with fully integrated Business Intelligence (BI) tools along with its ERP solution — Focus RT, its Academic solution — Focus AIMS and Focus Mobile Point of Sale, a software solution that incorporates the functionality of a traditional point of sale workstation into a mobile device which in turn helps businesses to serve customers.