Apple goes budget with iPhone 5C
Premium features packed into polycarb frame as Cupertino chases emerging markets
Apple has long been expected to follow in the footsteps of vendors such as Nokia, Samsung and Huawei and go after the emerging affluence to be found in markets across South America, Africa and Asia. Today the company introduced its first budget model, the iPhone 5C, in a bid to leave its premium-only strategy behind.
The 5C is a fresh build and Apple is stressing the colour range, strong frame and premium feature set as the company prepares to hit sub-premium markets.
Cupertino has folded in a host of standards associated with its premium handsets, such as a 4-inch Retina display, an A6 chip (from the iPhone 5), and the 8-megapixel iSight camera that is also to be found in its premium cousin, the 5S.
Also mirroring 5S features, Apple claims the 5C comes with more LTE bands (13) than any other smartphone in the world.
In addition Apple has bundled in a FaceTime HD camera, and iOS 7, lauded by the company as "the most significant iOS update since the original iPhone".
"[The] iPhone 5C is everything iPhone 5 was and more, in an all-new design packed with great features," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "[It] is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand."
The polycarbonate body has a steel-reinforced frame. The steel frame holds the internal components and also doubles as the iPhone 5C's multiband antenna.
To complement the all-new iPhone 5C design, Apple created soft, matte, microfibre-lined cases in contrast to the glossy, hard coat finish.
The iPhone 5C comes in blue, green, pink, yellow and white. The coloured cases will be available in blue, green, pink, yellow, black and white. Regional availability and pricing are not yet available.