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Apple launches premium and budget models together

Cupertino delivers iPhone 5S and 5C at special event

Apple senior vice president of worldwide marketing Phil Schiller speaks during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California.
Apple senior vice president of worldwide marketing Phil Schiller speaks during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California.

Apple Inc yesterday launched both the iPhone 5S and the budget 5C at a special event at its Cupertino campus in California.

While no great departure has been made in design in either model, the focus of this launch is expected to be on whether Apple can appeal to sub-prime users in emerging markets in the delivery of a budget model.

Throughout the day we will report on full features and share images of the launch and both products.

Watch this space.