Apple launches premium and budget models together
Cupertino delivers iPhone 5S and 5C at special event
Apple Inc yesterday launched both the iPhone 5S and the budget 5C at a special event at its Cupertino campus in California.
While no great departure has been made in design in either model, the focus of this launch is expected to be on whether Apple can appeal to sub-prime users in emerging markets in the delivery of a budget model.
Throughout the day we will report on full features and share images of the launch and both products.
Watch this space.