Kaspersky Lab signs distribution accord with Aptec
Agreement to cover B2B solutions across GCC, Levant, North East Africa
Digital threat specialist Kaspersky Lab today announced a new distribution partnership with Ingram Micro's Aptec. As part of this agreement, Aptec will undertake the distribution of Kaspersky Lab's B2B solutions portfolio including Kaspersky Endpoint Security for Business.
The partnership will see Kaspersky Lab leverage Aptec's reseller network, said to cover over 70 markets. As the authorised distributor for Kaspersky Lab corporate security solutions, Aptec expects to extend its sales, marketing and logistics expertise to expand the Kaspersky's reach across key markets in the GCC, Levant and North East Africa in addition to West Asia.
Kaspersky Lab and Aptec hope to take advantage of increasing cyber security spending across the Middle East and Africa region, as enterprises continue to counter "the challenges of advanced security threats driven by increasing global connectivity".
Aptec will also work with Kasperky Lab to offer channel enablement opportunities to resellers, particularly focusing on training and education to help partners identify and understand "unique customer requirements and position the right solution to meet these needs".
"The appointment of Aptec is part of Kaspersky Lab's global strategy to combine a complete range of award-winning B2B technologies with the right channel expertise to offer customers an effective and reliable portfolio of solutions and services," said Khalid Abu Baker, managing director, Kaspersky Lab Middle East.
"We are confident that Aptec will not only see us develop more effective routes to market our solutions, but will also strengthen our channel offerings by engaging partners through dedicated training and education in addition to introducing the right support initiatives to boost business opportunities."
"We are proud to have partnered with a trusted and leading provider of security solutions," said Ali Baghdadi, president, Ingram Micro, Middle East, Africa and Turkey.
"We look forward to this exciting new journey as we leverage state-of-the-art technology solutions and a visionary outlook in the field of IT security and cyber warfare.
"Aptec will continue to build on its internal resources and expertise to successfully expand Kaspersky Lab's channel, reach and scope to drive mutually beneficial growth opportunities for both companies while offering customers and partners the best in security software and services."