Vodafone Egypt invests in data charging platform
Telco hires Ericsson to deploy flexible data charging platform
Vodafone Egypt has selected Ericsson to deploy a dedicated mobile broadband charging platform that will provide up to 10m users with tailored data options and more flexible on-demand subscriptions.
Ericsson's Mobile Broadband Charging (MBC) allows mobile users to personalise prepaid and postpaid data usage plans in real time. This solution, which is being integrated into the operator's existing Ericsson charging system, gives users the flexibility to use the best plan for their needs at any time.
The system, which is already live for all of Vodafone Egypt's prepaid data users, will soon be rolled out for postpaid subscribers, with the total subscriber base expected to top 10m data users in 2014.
The new business support solution (BSS) gives subscribers the option of buying daily service packages and data plans and to set up automatic bundle renewal upon depletion of an assigned quota or time. MBC provides an alert feature, which allows users to see the percentage of the current data plan that has been consumed, allowing them time to buy more data if necessary.
"We always aim to provide our customers with innovative services that are personalised," said Abdelfattah Mabrouk, charging and mediation head of department at Vodafone Egypt. "Ericsson's MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits."
Anders Lindblad, president of Ericsson, region Middle East, said: "Consumers are rapidly adopting smartphones and relying on them for everyday activities. MBC helps these subscribers to utilise data plans that suit their needs."