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Eaton grants Redington Gulf distribution rights

Vendor adds regional VAD for critical power solutions

Ramkumar says the deal will be beneficial for both companies.
Ramkumar says the deal will be beneficial for both companies.

Eaton, a maker of power management solutions has signed a distribution agreement with regional value-added distributor Redington Gulf.

Under the accord, Redington Gulf is the authorised Eaton distributor for critical power management solutions and will provide the vendor's products to partners across the region.

"Eaton is the perfect vendor partner for our organisation. We always seek to partner with like-minded companies whose end goal is to better serve our customers through employing a solutions-based, value-added approach," said Ramkumar B, senior vice president, Redington Gulf. "I'm certain that with Eaton's high-quality products and technical expertise, this venture between the two companies will be an ongoing success".

"Redington Gulf is a distributor with not only a tremendous reach across the Middle East market but also a robust and responsive reseller base," said Rahul Sikka, regional sales director, Eaton. "This mutually beneficial agreement with such a reputable and trusted company will help increase our visibility and brand recognition in the region, making it easier for our customers to choose Eaton solutions."