BlackBerry goes retro with new BB7 handset
Launches 9720, departs from BB10 push in appeal to low-end market
BlackBerry, in a break from its BB10 campaign, has launched the BlackBerry 9720, which runs the company's old BlackBerry 7 OS, online media reported.
Similar to the Curve in look and feel, the new handset is likely an attempt to scoop revenue in the low-end market, which is growing worldwide in territories such as India, China, Latin America and Africa. As yet, however, there is no specific news on precise country releases.
The 9720 comes with the old QWERTY keyboard, a 2.8-inch touch display, a 5-megapixel camera, Wi-Fi and an FM radio. It also ships with BBM as standard.
Canada-based BlackBerry has lost over 90% of its market capitalisation in the past five years and this week admitted it had not dismissed the idea of an outright sale of the company.