LG reveals new G2 handset
LG puts the buttons on the back of its new premium smartphone
LG has revealed the first phone in its new premium ‘G Series' the LG G2, with a twist of locating all of the buttons for the phone on the rear of the handset.
The new design, which LG says marks a paradigm shift in mobile design, was developed based on consumer lifestyle research, and is intended to be more ergonomic and offer a more intuitive usage model.
The Rear Key concept came from the realisation when studying users that the larger the phone became, the more difficult it was to properly access the side buttons. Moving the main buttons to the back of the phone gave users more control since this place was where individuals' index fingers are naturally located. Researchers also found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.
Long-pressing on the rear-mounted volume keys allows users to launch QuickMemo and the camera, making note taking and photo capturing even easier than before. A ‘KnockON' feature can also be used to turn the phone on by making a double tap on display.
The G2 has a 5.2-inch Full HD display, and is powered by a 2.26GHz Quad-Core Qualcomm Snapdragon 800 Processor, running Android 4.2.2 (Jelly Bean). The phone comes with 32 or 16GB of memory, with 2GB Graphics RAM, which provides more efficient energy usage by the display, increasing overall usage time by approximately 10%.
The phone also includes a rear 13MP camera with Optical Image Stabiliser and front-facing 2.1MP camera. The device also has 24 bit/192kHz Hi-Fi playback for superior sound performance and a 3,000mAh battery.
LG has also developed the G2 with a number of user experience (UX) features centred on most popular tasks. These include Answer Me, which automatically answers the call after lowering the ringtone when the phone is raised to one's ear; Plug & Pop, which recommends options or related features to choose from when the earphone or USB cable is detected; Text Link, that enables information embedded in text messages to be selected and easily saved in memo or calendar and searched on a map or the internet; QuickRemote, to remotely control popular home entertainment devices, and also to learn from conventional remote controls and be customised to operate multiple devices with flexible layouts and keys; Slide Aside, which enables easier multitasking by simply ‘sliding' open apps off to the side using a three-finger swipe and Guest Mode, which protects owner's privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.
"Our definition of innovation today is technology that truly resonates with consumers," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company who welcomed the guests to the event. "We have always listened to and learned from consumers in pursuit of innovation. We took this research to new heights in developing LG G2, the most exciting and ambitious phone in our company's history."
The G2 will be available in Black/White, with rollout to 130 operators worldwide in the next eight weeks, although Middle East launch details and pricing have not been disclosed.