Panasonic’s launches new LUMIX DMC-GX7
Company hails new model as ‘ultimate’ DSLM
Panasonic this week announced a new addition of its LUMIX G Digital Single Lens Mirrorless (DSLM) Camera DMC-GX7, a performance model with tiltable LVF (live view finder) for advanced photographers.
The camera employs a newly developed 16-megapixel Digital Live MOS sensor and Venus Engine, designed to render images with high fidelity even when shot in low-light conditions.
"With the GX7, photographers across the region get a precession, compact camera with the best MFT [Micro 4/3] sensor ever," said Hitesh Ojha, deputy general manager, Digital Imaging, Panasonic, Marketing Middle East and Africa.
"Images rendered with highly sharp resolution even those shot in low-lit situations and the integration of the 90-degree tiltable LVF will intrigue users, along with the 3-inch large 1040K-dot touch-control rear monitor that also tilts up and down.
"This camera has been developed for photography lovers who are looking to shoot brilliant images and stunning videos. The camera will be made available to the discerning consumers in the UAE by end of October."
The Contrast AF System of DMC-GX7 exchanges digital signal between the camera and the lens at max 240 fps. A variety of extensive AF functions including Low Light AF, Pinpoint AF and One-shot AF are included with the aim of catering to a wide range of shooting scenarios.
Panasonic was keen to highlight the DMC-GX7's integration of the 90-degree tiltable LVF that "lets users enjoy a whole new angle of view with flexible shooting style".