Home / / Logicom to build mobility business

Logicom to build mobility business

Regional distributor out to grow mobile offerings in the channel

Demetriou wants Logicom to cement its position in the mobile devices segment.
Demetriou wants Logicom to cement its position in the mobile devices segment.

Regional distributor, Logicom Dubai has pledged to grow its mobile business, as part of the company's broader strategy to take advantage of the convergence between IT and the mobile devices sector.

The move, though not a surprise by Logicom, comes at a time when most Dubai-based IT distributors have broadened their horizons to embrace mobile devices such as smartphones and tablets as part of their product portfolio.

Recent data from research firms IDC and Gartner has revealed that more smartphones will be shipped globally than feature phones in 2013, the first such occurrence in the mobile phone market on an annual basis. Referencing its Worldwide Quarterly Mobile Phone Tracker, IDC said vendors will ship 918.6m smartphones this year, or 50.1% of the total mobile phone shipments worldwide.

Demetris Demetriou, general manager, Logicom said in an interview with Channel Middle East recently, that the company plans to grow its mobility and value business in the UAE and broader Gulf region.

The 215-strong VAD, which represents key brands such as Adobe, APC, HP, Cisco, Intel, Kingston, Microsoft, Samsung and WD, has identified the smartphone and tablet sectors as major growth areas and is looking to cement its stature in this market segment.

"We have moved into our new distribution facility in Dubai's Jebel Ali Free Zone. Our plan is to expand our portfolio of offerings around value offering beyond the Demo Centre and facilities we house at our premises. Mobile devices are a natural fit given our expertise in PC and hardware distribution," he said.

Demetriou pointed out that it's undeniable that the smartphone and tablet sectors are growing faster that the PC segment. "We view the emergence of mobile solutions as and an ideal fit for the value  and volume offerings that we already have in our stable," he said.

He said aside from growing the mobility and value business in the region, the company will be expanding its operations and establish in-country presence in Iraq and Libya later this year. "As the challenges that have lingered on in the past two to three years turn into opportunities, we expect to see the Middle East channel experience growth in the coming years," he said.

Demetriou said growth will be welcomed in the regional channel as most partners have been transforming their businesses to adapt to the changing environment.