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Plextor to expand regional presence

Vendor wants to raise awareness around its SSD technology

Liu says Plextor wants to raise brand awareness in the regional channel.
Liu says Plextor wants to raise brand awareness in the regional channel.

Digital storage equipment maker  Plextor has revealed it is expanding its regional presence in the Middle East, a move the company says is aimed at increasing brand visibility in the channel.

The Taiwan-based vendor is planning to launch several channel initiatives, marketing awareness campaigns and partner rebate schemes that will help in positioning the company as one of the leading SSD players in the market.

Plextor says as part of the broader expansion drive, it will appoint new channel partners and distributors to increase its footprint in the region, especially in key markets that include Saudi Arabia, UAE and Qatar.

Bill Liu, regional manager, Channel Marketing and Sales Division at Plextor, said the digital storage market is going to grow and SSD will be one of the fastest growing segments in the storage marketplace. "We are expecting the total market size for SSDs in the region to reach 100,000 PCs by 2014," he said.

He said besides marketing campaigns, rebate schemes and other demand generation activities, the company will also educate the channel and end-users about the advantages of Plextor SSD technology. "To give firsthand knowledge of Plextor manufacturing capabilities, we plan to take our key channel partners to Taiwan to visit our manufacturing facilities," he said.

Liu said as one of the company's key pillars for its channel strategy is guaranteed profitability with a clearly defined margin structure, Plextor is also focusing on controlling the market selling price of its solutions to ensure that healthy margins are maintained. "We are cautious in our approach and intend to work with a selected set of channel partners to maintain decent margins as well as avoid doing random business in the regional market," he said.