Belkin appoints new MEA country manager
Youssef El-Arif takes reins as company pushes Linksys ecosystem
Electronics manufacturer Belkin has announced the appointment of Youssef El-Arif as country manager for the Middle East and Africa region.
El-Arif, whose primary focus will be extending Belkin's reach in the region, joined the company's Dubai operation in 2009 as a national account manager. In January 2012 he was appointed sales manager and became responsible for the development of the brand and expanding its presence in the MEA region.
As MEA manager, El-Arif will oversee a regional market of over 381m people across 17 countries, according to Belkin.
"I am very happy about this exciting new role and to head a powerful brand in such a great and a promising region," said El-Arif.
"Belkin has successfully established its presence in this region for the past many years and is perceived not only as a multi-category brand, but also as a superior and trusted brand in this industry. I now look forward to working closely with my team and our partners in this region to take the Belkin business to another level."
Earlier this year, Belkin completed the acquisition of Cisco's ailing home-network equipment maker Linksys, which Belkin saw as an opportunity to "significantly broaden" its consumer base.
"This acquisition enabled the brand to create the premier ecosystem for mobile devices and smart homes and continue providing customers with distinct networking solutions," said Belkin in an emailed statement.
"As country manager, Youssef will be working closely with the Linksys team to further develop the brands together and expand them within the MEA region."
Belkin is also planning the launch of a new store in Riyadh, Saudi Arabia, which will exclusively sell Belkin products.