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Canon unveils new IXUS, PowerShot A models

Cameras aimed at amateur snappers, social ecosystems

IXUS 132.
IXUS 132.
IXUS 135.
IXUS 135.
IXUS 255 HS.
IXUS 255 HS.
PowerShot A2500.
PowerShot A2500.

Canon Middle East today announced the addition of a collection of new offerings to its compact digital camera range, with three high-zoom IXUS cameras and a new PowerShot model.

Designed to make it easier for users to share images or video clips, the IXUS 255 HS and IXUS 135 are the latest additions to Canon's expanding range of Wi-Fi enabled cameras. Smartphone and tablet connectivity allows uploading to social networks, while GPS via mobile functionality means users can tag photos with location data.

From entry-level through to advanced models, Canon's compact range is designed for high-quality image and video capture for inexperienced photographers. The 16-megapixel sensors of the IXUS 135, IXUS 132 and PowerShot A2500 combine with Canon's DIGIC 4 image processor to produce poster-sized images with minimal noise and natural colours. The IXUS 255 HS features Canon's advanced HS System, with a 12.1MP CMOS sensor and DIGIC 5 processor, which allow enhanced low-light performance and a reduced need for the flash.

The ultra wide-angle 24mm, 10x optical zoom of the IXUS 255 HS is designed for close-quarters detailed capture and both the IXUS 135 and IXUS 132 pack a 28mm, 8x optical zoom into a slim chassis that can readily slip into a pocket.

Advanced optical Image Stabilizer technology with Intelligent IS selects from seven different modes to combat camera shake and help ensure video is smooth and stills are crisp. Each new model also features ZoomPlus technology, a high-end digital zoom that, according to Canon, gives up to double the reach of the lens while maintaining image detail.


The new entry-level IXUS and PowerShot models feature Smart Auto, which detects up to 32 different scenes and applies the most appropriate settings to capture the optimal shot. Creative modes like Miniature Effect, Toy Camera Effect, Fish-eye Effect and Monochrome can also be used to manipulate an image.

The IXUS 255 HS also features a new Hybrid Auto mode, which uses Smart Auto with Scene Detection technology for shooting stills with optimal settings, and also captures up to four seconds of movie footage prior to the shutter being released. All movie clips captured during the day are then merged into one behind-the-scenes movie.

The IXUS 255 HS and IXUS 135 can be wirelessly connected to smartphones or tablets, and images can be instantly uploaded to Facebook, Twitter or YouTube via Canon's CameraWindow app. With GPS via mobile functionality, users can add the GPS location data logged with their smartphone to their photos, so they can track where each shot was taken.

Free access to CANON iMAGE GATEWAY also allows users to share image albums, or back up photos and movies directly from the camera over their home Wi-Fi network. Images can also be transferred to a range of home devices, including PCs, or compatible wireless printers.

The IXUS 135, IXUS 132 and PowerShot A2500 feature 2.7-inch screens, while the IXUS 255 HS features a 3-inch PureColor II G LCD screen with a 460k dot resolution.

All four models feature a new Eco mode, which helps users continue shooting for longer by conserving battery life, capturing up to 30% more photos, according to Canon.