Epson takes aim at counterfeiters in KSA
Vendor moves to raise awareness on the benefits of genuine consumables
Epson has pledged to build on its tough campaign against non-genuine goods after the vendor conducted a series of raids and awareness campaigns aimed at combating fake inks and printer ribbons in the Kingdom of Saudi Arabia.
Epson says it has been working with the KSA Ministry of Commerce, the police and other local authorities, resulting in the seizure and destruction of counterfeit ink and ribbon cartridges from 57 resellers in the country.
The company says fines of up to SAR150,000 were levied on reseller companies and many were removed from the commercial register making it very difficult for them to trade in KSA.
Mark Karsey, Epson's marketing services manager for the Middle East region, said: "We have worked hard to protect Epson's intellectual property and brand, and our uncompromising stance means that our channel partners and end-user customers are to a large degree protected from counterfeit goods."
Karsey said Epson has various means of checking products for veracity and if the company finds fake goods, it acts quickly and decisively to have them destroyed and prevent any further supplies reaching the marketplace. "We are proud of our success in 2012 and we will keep up the pressure during 2013 to ensure our customers can be confident of buying genuine Epson products in KSA," he said.