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Kaspersky Lab names new Middle East MD

Khalid Abu Baker takes over from Tarek Kuzbari who served at the company for five years

Kaspersky Lab names new Middle East MD
Abu Baker will continue to build the B2B product portfolio while cementing Kapsersky's B2C position in the region.

Security software vendor Kaspersky Lab, has announced the appointment of Khalid Abu Baker as the new Managing Director of Kaspersky Lab Middle East.

According to the company, Abu Baker's appointment is part of a planned transition as Tarek Kuzbari, the departing managing director has been with Kaspersky Lab since 2008 and is moving to the UK to pursue post-graduate studies.

Khalid who was previously the corporate sales director at Kaspersky Lab Middle East, will continue to be based at the company's regional headquarters in Dubai and will report to Garry Kondakov, chief sales and marketing officer, Kaspersky Lab.

In his new role, Abu Baker will continue to build on the company's global strategy to raise awareness around its B2B portfolio of products, solutions and services while sustaining its leadership in the B2C market.

Kondakov said: "Since joining Kaspersky Lab Middle East in 2010 as regional sales manager, Khalid has successfully boosted our corporate business across all the key markets in the Middle East including the GCC, Egypt, and Pakistan in addition to the Levant territories, Libya and Ethiopia. With our global strategy to develop business in the corporate segment and new products such as Kaspersky Endpoint Security for Business, Khalid will be able to further improve great results achieved previously."

Abu Baker said: "I am proud and honoured to take on this exciting new role in a region that represents huge growth opportunities for Kaspersky Lab. Over the last few years, Kaspersky Lab has successfully established a market leading position across the emerging markets worldwide; driven by our ability to provide comprehensive security solutions designed to meet the pain points of both companies and individuals in a digital world. I now look forward to combining the strength of our channel network with the power and efficiency of our cutting edge B2B technologies to further reinforce this position and bring customers the ability to focus on innovation and business growth while we take care of all their security needs."

In his five years tenure at Kaspersky Lab, Kuzbari made significant contributions to the company and that led to it being recognised in the region as a trusted security brand that offers comprehensive, all-round security.

Kondakov added: "Over the last five years Tarek has exhibited the deepest commitment to Kaspersky Lab, its partners and customers. His keen understanding of the region's dynamics and evolving business needs and ability to understand a customer's unique challenges have no doubt played a key role in enhancing our presence in the region."

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