Intel hitches wagon to mobile: report
New CEO predicts takeoff for wearable tech
Intel Corp is set to accelerate its production of chips for mobile devices in the face of significant plunges in PC shipments, Reuters reported over the weekend.
The company's new chief executive officer, Brian Krzanich, who was appointed in May, held a number of senior manufacturing roles within Intel prior to becoming COO in January 2012. He told Reuters he is in favour of exploiting the burgeoning markets in smartphones and tablets and the expected opportunities in wearable devices.
However, Krzanich appeared to pour cold water on the potential for success in television content despite confirming that the company is continuing to examine its business model
"We believe we have a great user interface and the compression-decompression technology is fantastic," Krzanich said. "But in the end, if we want to provide that service it comes down to content. We are not big content players."
Krzanich and newly appointed Intel president Renee James, agreed that wearable tech would be a hotly contended area in the coming years.
"I think you'll start to see stuff with our silicon toward the end of the year and the beginning of next year," Krzanich said.
"We're trying to get our silicon into some of them, create some ourselves, understand the usage and create an ecosystem."
Previously, Intel had prioritised its PC Core chips, manufacturing them on its most efficient production lines, while its mobile device Atom chips were relegated to older production facilities. Krzanich and James said that would change under their leadership.
"We see that Atom is now at the same importance, it's launching on the same leading edge technology, sometimes even coming before Core," said Krzanich.
"We are in the process of looking at all of our roadmaps and evaluating the timing of some of those products. It's fair to say there are things we would like to accelerate."
Intel's main competitor in the mobile chip market is ARM architecture, which dominates the industry and is integrated into Qualcomm-, Samsung- and Nvidia-designed processors.
However, Intel has made recent headway in the mobile space, striking a deal with Samsung Electronics to build a processor for one of the South Korean company's premium Android tablets and introducing a new low-power, high-performance design Silvermont, which may give the edge needed to compete with ARM rivals.