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Touchmate enters smartphone market

UAE-based consumer electronics vendor launches six handsets

Touchmate enters smartphone market
Meghnani says Touchmate's entry into the smartphone market is a natural progression and complements the company's existing tablet offerings.

UAE-based PC and consumer electronics maker, Touchmate has unveiled six new smartphone models in the market.

The company, which has mainly focused on Touchmate-branded tablets, notebooks and desktop PCs, says the move to enter the smartphone is a natural progression given the growth that the mobile devices market is experiencing in the Middle East region.

Consumers in the UAE and Middle East region can now purchase the high-end 6-inch Hero Phablet, 5.3-inch Universe and 5-inch Ultimate smartphone. The company also says that it will introduce affordable, entry level Craze, Zaro and Zoom models.

Vasant Meghnani, founder and CEO, Touchmate Middle East FZCO, said the motivation behind this move is to ensure that Touchmate has end-to-end mobile solutions in the UAE and Middle East market. "We were early to get into the tablets business and as the market has continued to evolve, we felt now is the opportune time for us to launch our own smartphone range in the UAE," he said.

Meghnani said the company has started with the high-end offerings before introducing the entry level models as this will enable it to compete with other top tier brands. "Consumers in the UAE will be able to purchase the three top-end models from 1st July, 2013 through power retailers and hyper stores in the country with the entry level models expected to be introduced later in the year. We have seen the uptake of smartphones and tablets grow rapidly over the past 18 months and launching smartphones complements our existing tablet range," he said.

He said Touchmate has lined up six new smartphone models that are all Android-based handsets. "At the moment, we have no plans to bring a Windows-based smartphone. We are a Microsoft partner on PCs and notebooks. We don't see any challenges if Microsoft wants to work with us at a later stage in the smartphone segment," he said.

Meghnani said Touchmate intends to launch its smartphone offerings in the GCC region starting with the KSA market.

Meghnani also revealed that Touchmate was preparing to launch Intel-based tablets in the market.

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