SNB signs three new vendors
Emerging VAD strengthens networking and security offerings
SNB Middle East, an emerging storage and security value-added distributor (VAD), has partnered with three global vendors to expand its networking and security portfolio offerings.
The distributor has signed regional deals with broadband wireless vendor Proxim Wireless, network infrastructure, security and management solutions provider Enterasys Networks and information rights security software company Seclore Technologies.
"The addition of three new vendors to our networking and security portfolio enables us to offer solutions that complement each other perfectly," said Sanjay Raina, director - Business Development for SNB's Networking and Security business unit. "At SNB we position ourselves as a vendor representative company, and not just an IT distributor. Therefore, our emphasis is on adding value to the brands we represent, while enhancing our offerings to our customers."
Raina said SNB is focused on providing crucial support for resellers through marketing initiatives, channel enablement, pre- and post‐sales support, skill enhancement and training through dedicated solution centres.
Raina added: "My aim is to drive the networking and IT security business at SNB Middle East, in line with the company's vision to provide channel partners with best-in‐class products and performance oriented solutions. This is what we are striving to achieve through a pro‐active approach and continuous improvement in the way we conduct our business. Our goal is to provide a portfolio of complementing products to offer our channel consolidated solutions to meet their every networking and security product need."