Redington Gulf is Nexans distribution partner
Distribution partnership to address the East Africa region
Nexans, a manufacturer of cables and cabling systems, has signed a distribution agreement with Redington Gulf, a value-added distributor (VAD) in the Middle East and Africa region.
In terms of the agreement, Redington Gulf's Value Division will distribute Nexans' entire range of structured cabling solutions through its strong channel network across East Africa.
"East Africa is a very important market for Nexans. With so much development taking place, there is big demand for LAN infrastructure. We have been looking for a reputed and experienced VAD with a strong local reseller network to help us fuel our growth and increase our market share in the region. Redington, with its extensive experience, market knowledge and strong technical expertise, was our partner of choice," said Tarek Helmy, regional director Gulf, Middle East and Africa at Nexans Cabling Solutions.
Helmy said: "Nexans already has customers in East Africa and this partnership will demonstrate our commitment to them by offering local support and services. We look forward to working closely with Redington's team to support our channel with the right resources and training, which in turn will help them promote and sell Nexans LAN solutions more efficiently."
According to Nexans, the company experienced significant growth in its Middle East and Africa LAN infrastructure business and the alliance with Redington Gulf is expected to help to grow business further by adding valuable support and services across Africa.
"We are looking forward to the opportunity of presenting cabling solutions from Nexans to our channel in East Africa. Nexans will complement our existing offerings within networking, servers, storage and convergence in East Africa. Redington Value will run awareness campaigns for Nexans in East Africa and also conduct enablement programmes across East Africa to build the channel for Nexans," said Ramkumar B, senior vice-president, Redington Gulf, Value Division.