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Jumbo to distribute Lenovo smartphones

Distributor takes aim at UAE power retailers with the vendor’s smartphone range

Jumbo to distribute Lenovo smartphones
Lenovo's Oliver Ebel (left) with Jumbo Electronics' CEO Vishesh Bhatia after signing the deal.

PC manufacturer Lenovo and Jumbo Electronics, a distributor of IT, telecom and consumer electronics, have signed an agreement that will see Jumbo become the key domestic retail (KDR) distribution partner in the UAE.

Under the accord, Jumbo Electronics will distribute Lenovo's smartphone range to all power retailers in the UAE and provide after-sales support through the network of its 21 stores across the Emirates.

Vishesh Bhatia, CEO, Jumbo Electronics said: "As Jumbo group, we welcome our partner Lenovo and are very excited to represent Lenovo smartphones in the capacity of KDR distribution partner. The smartphone category is growing and this strategic alliance will reinforce Jumbo's key distribution expertise and diversification across various product categories and channel partners. Jumbo will continue to leverage its strong leadership position in retail with an effective marketing strategy, between Lenovo and Jumbo Retail, to promote the Lenovo smartphones in the UAE."

Oliver Ebel, vice president and general manager, Lenovo Middle East and Africa, said: "The introduction of our smartphones in the UAE complements our strategy to become the worldwide leader in the PC plus era. The UAE is a strategic market for Lenovo where we are currently the second PC vendor with a 14.5% market share. Our goal is to become one of the top three smartphone vendors in the UAE in the coming few years and we believe our innovative devices, as well as our strategic partners, will help us achieve that."

Ebel said the company has partnered with Jumbo Electronics for its excellent customer service, extensive retail knowledge and wide distribution network. "We are excited to be working with Jumbo and we look forward to a long and beneficial partnership. UAE consumers are exceptionally sophisticated and eager for new technologies and Lenovo is committed to bringing its range of smartphone innovations, for every pocket, to UAE consumers," said Oliver.

According to Lenovo, its smartphone range is expected to hit UAE stores this summer.

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