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Spectra Logic appoints Spusht as ME VAD

Agreement covers full tape storage portfolio

Samuel: Spectra’s products complement our existing portfolio and add tremendous value to our solution offerings.
Samuel: Spectra’s products complement our existing portfolio and add tremendous value to our solution offerings.

Dubai-based VAD Spusht Technologies, today announced it has signed a value-added distribution agreement with backup and storage specialist Spectra Logic.

Under the agreement, Spusht will promote and distribute Spectra's entire product range through a network of channel partners across the Middle East region.

"Spectra Logic is a leading innovator in backup and archival solutions and a market leader in tape storage," said Keith Samuel, CEO Spusht Technologies.

"We are happy to sign this distribution agreement with Spectra as their products complement our existing portfolio and add tremendous value to our solution offerings to our resellers.

"With this partnership, we can now provide our channel partners with complete cost-effective and high-performance data archiving and protection solutions to meet the needs of every business. Our customers can also expect great performance, cost reduction and a greener environment by creating the right balance between disk and tape for all storage configurations.

"Spusht will help strengthen Spectra's channel network and increase their sales and market share in this region through well-planned channel enablement activities and training initiatives. Our team will also run marketing campaigns to position Spectra Logic as a solution of choice to complement our customers' back-up and archiving storage requirements.

"We will hold regular training and certifications programs to enhance our partners' capabilities and also offer them support to address their customer requirements. We look forward to working closely with Spectra Logic to increase their visibility and market share in this region."

Commenting on the partnership, Brian Grainger, senior vice president, Worldwide Sales, Spectra Logic said, "Spectra Logic has established itself as the market leader in backup and archiving tape storage solutions across the globe. We are now focusing on emerging markets and the Middle East region is very important for us. We were looking for an experienced company with expertise in the storage and information domain. Spusht Technologies, with their domain expertise in enterprise storage solutions and market knowledge is an ideal partner, who will help us grow our business, market share and reach across this region.

"Spusht Technologies is an established player in the enterprise storage solutions market. They have a strong presence in the region and dedicated sales and technical support teams that can ensure our customers receive prompt local support and service, which is why we chose to partner with them.

"Spectra's channel and marketing teams will work closely with Spusht to ensure that we offer them the right marketing, sales and training tools and support to help them train and enable their channel network to understand the technical aspects of our products, which in turn will help them sell better. We are confident our partnership with Spusht will help us accelerate our visibility and growth in this region."