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Xerox targets counterfeiters

Vendor introduces programme to combat counterfeit supplies and parts

Smith wants end-users in the region to change attitudes and embrace genuine products.
Smith wants end-users in the region to change attitudes and embrace genuine products.

Printing solutions vendor Xerox has introduced a new initiative it says offers simple ways to validate authenticity of its consumables and parts.

The move says Xerox, is part of a wider effort to protect customers from counterfeit consumables and products. The company recently conducted raids in China and Dubai, as part of the new programme, Genuine Xerox Rewards aimed at helping detect fakes.

According to Xerox, the raids resulted in the seizure of more than 55,000 boxes of counterfeit consumables and parts for numerous Xerox products slated for distribution in the US, Germany, Netherlands, Turkey, Russia, Brazil, and South America.

Under the Genuine Xerox Rewards, Xerox says buyers should look for authentication labels as one way to safeguard against counterfeit products. For example, the company says, Xerox products have a holographic security label with a unique serial number and barcode.

Another way customers can avoid counterfeit products and supplies is to validate their authenticity, says Xerox. According to the  vendor, this can be  done by registering all genuine products under the Genuine Xerox Rewards, where customers can validate and redeem points for buying authentic Xerox solid ink and toner.

 "Counterfeit production is not just an OEM issue. It impacts governments, resellers and customers due to lost taxes and investments in poorly made products," said Dan Smith, head of Integrated Marketing for the Middle East and Africa region of Xerox's Developing Markets Operations. "Purchasers who think they are cutting cost with counterfeit items are instead jeopardising the safety of their equipment and the quality of printed materials."

The Imaging Supplies Coalition estimates that the financial loss to counterfeiting in the imaging supplies industry is more than $3bn worldwide annually.