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Almasa to develop mobility solutions channel

Distributor plans to boost independent mobile solutions retailers in the UAE

Almasa to develop mobility solutions channel
Ahmed says Almasa is focusing on the long term development of independent mobile devices retailers.

Following the launch of Almasa Mobility earlier this year, Almasa IT Distribution has revealed an ambitious plan aimed at developing independent mobile solutions retailers across the UAE.

The move comes as the Middle East has continued to witness unprecedented growth of tablets and smartphones. Research firm IDC recently reported that tablet shipments will surpass desktops in 2013, and will outpace notebooks next year.

Parvez Ahmed, managing director, Almasa IT Distribution, said: "The motivation is very obvious as the tradition IT channel is consolidating and being consumers ourselves, we have seen the uptake of smartphones and tablets grow rapidly over the past 18 months. The merging of the traditional IT channel and independent mobile devices retailers has given an opportunity for both set of partners to cross sell mobile devices with IT products and vice versa."

Ahmed said what the company has done since the division was setup, is to acquire distribution rights and signed as the official Asus tablet solutions distributor. "This has gelled well for us as we represent the vendor on the IT side of the business. We have a full-fledged mobile unit with a support team to develop this segment further," he said.

He pointed out that key to the company's progress in the mobile devices segment will be the long term development of independent retailers (IRs) in the UAE.

"This is a big market especially in other Emirates like Ras Al Khaimah, Fujairah, Ajman, Umm Al Quwain, Sharjah and Abu Dhabi. "We see an opportunity for Almasa Mobility and we have invested in three vans. Every day the three sales executives travel up country to supply our offerings to IRs," he said.

Ahmed said the company is working hard on raising awareness and marketing initiatives as this segment of the market has been neglected in the past.

He explained that Asus is the flagship brand for Almasa Mobility although the company has also partnered with BlackBerry, Huawei and LG as a tier-two partner.


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