Sony launches wearable HD Action Cam
Imaging kit optimised for extreme footage
Sony Middle East and Africa today announced the availability of its Action Cam, which delivers the brand's imaging technology in a new wearable, point-of-view video format.
Designed for outdoor and extreme sport enthusiasts, Sony's new Action Cam is particularly tailored to capture high quality Full HD 1080p footage in a variety of situations, while in motion.
"Whether it is sky-diving, sand boarding, dune-bashing, skating or quad-biking, footage from the Action Cam benefits from Sony's strong imaging heritage, with exceptional lowlight, slow-motion and anti-shake capabilities," Sony MEA said.
"The point-of-view shooting solution is perfect for adventures on the mountain, in the water, and any other action spot."
Designed to shoot dynamic videos, the 90g Action Cam can also capturing more sedate images.
Action Cam comes bundled with a rugged, waterproof housing and a universal tripod mount that is designed to handle extreme environments. Within the housing, the camera is waterproof to 60 metres and has dirt- and dust-resistant seals that help make it impervious to mud, sand, rain and grime.
The Action Cam's built-in Wi-Fi allows users to instantly share content to a smartphone. Additionally, Wi-Fi-enabled mobile phones and tablets can pull optimised movies and photos from the Action Cam without requiring a special cable. Once copied, the recorded content can be uploaded or shared via email or social media through connecting with an available 3G or 4G cellular network.
The Action Cam also features Sony's SteadyShot image stabilisation technology, which is designed to compensate for greater degrees of camera shake. In addition, 3-Way Shake-Cancelling adds electronic roll stability. An ultra-wide angle Carl Zeiss Tessar lens captures all the action in a 170-degree wide field of view with "pin-sharp clarity whether on the desert slopes or skydiving", according to Sony MEA.
"No other mountable camera combines such advanced image stabilisation and optics with a rugged exterior and convenient Wi-Fi connectivity," the company claimed.
Sony's latest Ultra-Compact Full HD Video Camera comes with five video modes, with a class-exclusive 4x slow mode in 720p HD. Extreme sports athletes and enthusiasts can also enjoy HD slow modes including 2x (1280 x 720, 60p) and 4x (1280 x 720, 120p) for studying and refining form and technique. For traditional shooting methods, the Action Cam offers several different resolutions to suit varied needs such as Full HD (1920x1080 30p), STD HD (1280x720, 30p) and SD VGA (640x480, 30p).
Check out our gallery of the Sony Action Cam in... er, action
The Action Cam's compact, lightweight body also houses Sony's Exmor R CMOS image sensor for low-light sensitivity with improved image clarity and reduced grain. Operation is achieved by pressing a large start-stop button.
The camera also features expandable memory with a Memory Stick Micro and Micro SD/SDHC card slot, a built-in stereo microphone to capture all the exciting sounds of adventures, and a micro HDMI output to view videos on an HDTV. The Action Cam is Mac- and PC-compatible for easy upload to social sharing sites.
For hands-free shooting, users can affix the action camera to flat and curved surfaces with the included adhesive mounts. Sony also offers a suite of additional mounting attachments.
Additionally, Sony has announced a firmware update for Action Cam HDR-AS15, which is available online. The update includes PS Recording Mode (1920x1080/60p) to help users capture smooth images of fast-moving scenes with a higher frame rate of 60p.
A new "Water Mode" is available on the Action Cam, which adjusts the camera's white balance to an optimal setting for underwater shooting. Furthermore, the new "Beep Off" setting gives users the option to turn off audio notifications of key camera functions, particularly when recording is enabled or disabled.
The Sony Action Cam is currently available in Jumbo Electronic showrooms and other select electronics retailers in the UAE.